These Are the Top 14 Viral Beauty Brands We've Spotted at Walmart (2024)

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If there’s one thing about us, it’s that we’re constantly scouring the web for the latest skincare finds to add to our routine, and testing viralbeautysensations from all over TikTok to report back on whether or not they actually work. But something you might not know is that we’ve landed upon an absolute gold mine of products that may have been hiding in plain sight — loved by celebrities and influencers alike, you can nab plenty of buzzy buys for a fraction of the price atWalmart.

While the mega-retailer is known for their crazy-good savings across the board, we often forget just how many luxury and trending items you can find on Walmart, from designer-inspired Dossier perfume, to essentials for getting “glass skin” from ITK Skincare. Sure, they carry“unsexy” products (which have become their own trend on social) like basic moisturizers and medicated lip balm, but beyond that, we’ve spotted brands we’re only used to seeing at places like Sephora.

So whether you’re looking for reef-safe SPF for summertime, an effective dry shampoo spray for your next trip abroad, or everything in between, the Superstore carries some of the most sought-after brands and will save you a few bucks, and there’s nothing better than saving, is there? We’ve rounded up the best viral beauty brands we found at Walmart that are worth adding to your virtual cart.

Top Viral Skincare Brands at Walmart

1. Hero Cosmetics

Hero Cosmetics is most well known for their small but mighty pimple patches (which is a frequent travel companion in our dopp kits), but after exploding in popularity online, they’ve now expanded their offerings to over 30 heavy-lifting heroes of your skincare routine. Besides the patches, we’re also big fans of their Rescue Balm + Red Correct Post-Blemish Recovery Cream, which soothes red and inflamed post-breakout skin with a calming blend of panthenol, beta-glucan, and oligopeptides.

2. Peach Slices

Peach Slices is a branch of Peach & Lily, the Korean beauty brand that’s most responsible for the “glass skin” trend online. Even if you’ve never heard of this dewy skin type, you’ve probably heard of its main ingredient — snail mucin, which TikTok helped launch to cult-like fame (including the popular brand Cosrx). Fellow slime lovers have also raved about Peach Slices’ intensive face mask that contains 95% mucin and has a thick, moisturizing jelly texture that’ll treat your skin to the reparative power of snail.

3. Billie

The internet agrees — there’s nothing like shaving with a Billie Razor. The five blades are cloaked in 360 degrees of aloe soap for an ultra-close, ultra-smooth shave, and the handle is made with a non-slip matte rubber back so you won’t fumble it while you’re in the shower. The smartly-designed shaving brand also makes other essentials to elevate your routine like their best-selling Whipped Shave Cream (which also just smells so good).

4. Skin Gym

Skin Gym (a.k.a the only gym we’re excited for day after day) is actually a chic line of skincare tools that are based on popular treatments likeLED light therapyandcryotherapy. It may look a little uncanny at first glance (no more than a red light mask) but we love to depuff and refresh our faces with Skin Gym’s CryoChill Ice Bead Mask, or end our skincare routine with rose oil and a little bit of gua sha-ing to release tension from every curve and contour of our faces.

5. Bubble Skincare

Bubble‘s accessible, plant-based Skincare has been “popping” up all over TikTok lately, and while we love that they’re vegan and cruelty-free, they’re most beloved for their aesthetically-packged, everyday facial cleansers and moisturizers. Their Fresh Start face wash is packed with polyhydroxy acid (PHA) to balance your skin’s oil production and curb breakouts, while their skin-friendly Slam Dunk moisturizer has ultra-hydrating aloe leaf juice and hoya lacunosa flower extract.

Top Viral Haircare Brands at Walmart

6. Olaplex

Celebrity hairstylist Chad Kenyon (who’s worked with the likes of Salma Hayek, Melissa McCarthy and Carla Gugino) swears by Olaplex to help reverse heat damage and prevent breakage. But stylists aside, Olaplex’s No. 3Hair Perfector is one of our personal favorites for a reason, offering a salon-like hair treatment at home that reconnects broken bonds and strengthens your tresses.

7. Dyson

Some of the most buzzed-about beauty products at Walmart have nothing to do with makeup or skincare, but everything to do with healthy, shiny, stylish hair. Dyson needs no introduction, but we’re still obsessed with the Airwrap Multi-Styler Complete’s ability to not only dry hair quickly, but harness targeted airflow for salon-worthy styling. This refurbished set comes with any attachment you could need, including barrels, brushes, and the Coanda smoothing dryer.

8. Osāna Naturals

Nourish your body from head to toe with Osāna’s body and hair care products — TikTok loves their spa-like, elevated scents and we love just how moisturizing they are. For soft, smooth tresses, combine Osāna’s Ultra Moisture Vanilla + Coconut Shampoo with their Ultra Hydration Jasmine + Rose Water conditioner for the ultimate shower experience. Their body care line is also stacked with super hydrating body washes and creamy lotions.

9. 4U by Tia

If you’ve got curls, rejoice — Founded by actress Tia Mowry, 4U by Tia is here to help you along in your natural hair journey, caring for your coils and kinks all while fighting dreaded frizz. The Clarifying Shampoo comes in the clutch to deeply purified your scalp and give you a boost of shine, while we’re personal fans of the Leave-In Curl Cream for locking in precious moisture.

10. Mermade Hair

Looking for those perfect beachy waves without flopping around like a fish with an old-school curling iron? The Australian-founded Mermade Hair‘s best-selling styling tools like this Mermade Pro Waver help you achieve those big, bouncy glam waves in half the time. If you’re looking for an even quicker solution for getting ready in the morning, switch to the Blow Dry Brush for a sleek, blow-out style in seconds.

Top Viral Makeup and Fragrance Brands at Walmart

11. Physicians Formula

This sculpting bronzer is most well known for TikTok admitting they kind of want to eat it (but won’t, obviously) because it smells just that good. But Physicians Formula’s Murumuru Butter has also blown up since Sophia Richie touted it as one of her “secret faves” in a video while getting ready for her wedding, and we can see why — it’s one of the easiest ways to get that enviable, sun-kissed glow without using a tanner (and yes, it smells pretty good too).

12. Dossier

While we won’t exactly use the “d” word here that rhymes with stoop, Dossier makesincredibly affordable versions of designer perfumes that, dare we say, often smell just as good as the real thing for a fraction of the cost. For example, if you’re looking to sport Santal 33, but you’re on a budget, Dossier’s Le Labo-inspired fragrance hits all the right notes and costs less than $50 — a real steal. We can say the same for Dossier’s Fruity Almond, which takes inspiration from Carolina Herrera’s Good Girl Eau de Parfum.

13. Laneige

One of the most-gifted, most-bought, and most-beloved beauty products of the year, Laneige’s signature lip maskis worth every bit of viral hype. It works just as well as a daily lip balm as it does an soothing overnight treatment (it’s saved my cracked lips on many a trip to Vegas), and all of their vitamin C-rich scents are sweet and fragrant. That being said, we recommend looking beyond just their lip care products, because their ultra-lightweight cushion foundation also deserves a place in your makeup bag.

14. Af94

If you’re familiar with singer Halsey’s About-Face makeup brand, then let us introduce you to Af94, Walmart-exclusive companion. Af94 is affordable, high-quality, and almost always under $10, but if you don’t know where to start, pick up this rich, blendable Af94 Playdate Multi Use Lip and Cheek Tint for an instant flush of color. If you want to go even bolder, Af94 Backline Liquid Eyeliner comes in nine eye-catching colors.